I thought, given the financial turmoil right now, that it'd be good to post an article I read and kept from the Washington Post many years ago. The DOW, incidentally, was around 8500 when this was published.
The Legacy of a 'Classic' BrokerBy Allan SloanTuesday, December 10, 2002; Page E03My broker, Douglas Bridges, died suddenly last week. He was 59, and we'd known each other almost half our lives. We met in the mid-'70s, when I was a business writer at the Detroit Free Press and he was a broker in a nearby office of First of Michigan Corp., now Fahnestock & Co. We bonded. When I moved to New York in 1979, I never considered switching brokers.
I trusted Doug completely. He wasn't always right on his stock picks, but he was always honest and decent and fair, and he was my friend and mentor. With Wall Street under attack for sleaziness, it's important to remember that our system also produces wonderful brokers like Doug. "He was the classic of what brokers used to be, and were supposed to be," said Bob Teeter, the prominent political pollster, who grew up a few houses from Doug in Coldwater, Mich. "Doug took care of his clients," said Teeter, one of the dozen eulogists at Doug's standing-room-only funeral in Ann Arbor. "He removed worry from them; he put their needs ahead of his own."
I could go on about how Doug, who never forgot that he grew up poor, treated janitors more politely than college presidents and kicked out million-dollar clients who annoyed him but spent endless hours helping people who would never make him a dime. But this isn't about Doug. It's about what we can learn from him. He never wanted to benefit from my high profile, so I never wrote about him. Now I get the last word -- but not the way I ever wanted to. Some lessons:
• Country mice can outsmart city mice. Although Wall Street is the financial capital of the world, plenty of wisdom exists west of the Hudson River. Doug, at a small regional brokerage, was as astute as anyone. Well before Warren Buffett and his partner Charles Munger became famous, Doug put his clients into the stocks of the companies they ran and bought some of the same securities they were buying. I first met Buffett and Munger through Doug in the 1970s because he showed me that their companies had stakes in companies I covered. "I referred customers to Doug despite my aversion to brokers," Munger told me last week. "He was independent, idiosyncratic and very smart, and wonderfully cranky. He was completely trustworthy. . . . We've lost a good one."
• Honesty pays. Like other brokers, Doug depended on commissions for his livelihood. He didn't work cheap, but he tried to sell small investors like me stocks we could hold forever. Many people I sent to Doug for financial advice came back surprised, because he'd tell them to buy a house or build up savings rather than invest in stocks. Doug's honesty and smarts attracted several clients who gave him huge amounts of money to manage. He was a big, big producer. Knowing that he could easily generate enough commissions to feed his family, Doug could indulge his passions like reading, helping kids become literate and helping people he liked.
• Do your own research. Doug, a brilliant math student who put himself through the University of Michigan by working various jobs, was a ferocious researcher. He used to mock the products the firm asked its brokers to peddle. Instead, he hunted for what he called "truffles lying on the forest floor": investment companies whose assets were worth far more than their stock price, small but financially sound banks, obscure industrial firms laden with cash. He was the polar opposite of the pretty types who peddle whatever the firm is selling. Doug wasn't trim. He was disheveled. He was even cruder than I am. He was into coarse humor: He disliked the orientation of the Michigan economics department, and he joked about naming a scholarship for the arsonist who'd gutted the department's building. I used to climb over the piles of paper in Doug's office to get to his guest chair, where I'd watch him flip the bird to passersby, including the firm's chairman, who'd just smile. Moral: You can get away with it if you're a big producer.
I don't have data to calculate how Doug's investments did for me over the years. But my individual stocks, most of which he picked, are down less than 10 percent for the past two years. The S&P 500 is down 30 percent.
I may be able to find an investment adviser to replace Doug. But I don't think I'll ever get lucky enough to find a friend and guide like him.
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